Set up tracking for other traffic – Help and documentation

Go to your admin panel for setting up the campaigns, depending on the platform and edit the link.

Add the tracking parameters to the existing link ?atl_campaign=Name-of-the-campaign, where Name-of-the-campaign should be changed with the actual name of the campaign or source.

For example, for Instagram bio link:

   ?atl_campaign=instagram-bio

Another example for an organic post on Facebook ( you can change it with the actual name of the post ):

  ?atl_campaign=cyber-monday-fb-organic-post-1

Most of them will allow the option dynamically insert the campaigns:

For Bing, you can use the code below. For more information, check microsoft docs from here

  ?atl_campaign={CampaignId}

If the platform does not provide the option to dynamically insert it, please make sure to change the “name-of-the-campaign” with the actual name of the campaign.