3 Mistakes People Make When Running Ads

On the surface, advertising looks easy and straightforward, right? Create the ad and post it.

And that can work most of the times. You might get some prospects and eventually some sales. However, if you want to run successful campaigns and constantly improve and scale them, you’re gonna have a hard time.

If you want to know how your ads are performing, you need to accurately track them and constantly optimize the ones that work.

Having the right data at your fingertips when optimizing your ads is key.

So let’s talk about the most common mistakes people make when running ads how you can fix them.

#1: Not having a proper offer

Lacking a proper offer can cost you a lot of time and money. It’s the foundation of your business and shows how the product or service is being marketed.

Crafting the perfect offer will help you identify your avatar, craft the unique selling point and figure out every aspect of funnel.

Having the proper offer is key to running a business successfully so make sure you craft your offer before spending any money on ads.

If you run ads on Facebook, you might need to tweak it a little bit so it’s compliant with their standards.

#2: Pushing the Boost Button

This is probably the most common and biggest mistake people make: pushing the boost button instead of creating a campaign from the ads manager.

I know, it’s easier to just click the boost button and your post get’s promoted. But who’s gonna see it?

Targeting your audience is a key part of running ads. This way, your ads get in front of the people who will be interested in your product or service who will eventually convert.

A good strategy is to use the avatars from your offer to set up the audiences and address their key pain points.

See now why the offer is so important?

#3: Not tracking conversions

Tracking is the most important part of running ads successfully.

Unfortunately, many businesses don’t realize how important tracking is. The result is running a paid campaign without knowing if their ads are having an impact on their business or not.

Without tracking, you are literally running ads blindfolded. You need to know which ads or campaigns are performing better in order to scale your business.

Without tracking, you are literally running ads blindfolded.

The most common way to track the ads is using UTM parameters.

Running ads is a constant optimization process. You need to constantly test different variations of the offer, ad copy, creatives, audience as well as price and see which one performs best.

So before you start running paid ads, make sure to take the time necessary to craft your offer, create and launch your campaigns from the ads manager where you set your target audience and track your ads.