Now that we are familiar with the core concepts, let’s start looking at some data and learn how to use the app.

If you are not yet familiar, please check the introduction article, from here.

Leads

Leads are the visitors on your website that finally converted, expressed by either sharing contact information like an email or purchasing a product.

In the leads area, we can see the content information that was shared with you, a timeline containing every interaction that he made, either a click or a conversion as well as the whole history of clicks and conversions ( orders ).

The timeline tab contains all interactions with your business, expressed with tags. For more info on tags, click here.

The timeline shows the customer journey which plays an important role when analyzing the data.