{"id":82,"date":"2020-12-01T14:53:24","date_gmt":"2020-12-01T14:53:24","guid":{"rendered":"https:\/\/theatlass.com\/help\/?post_type=docs&#038;p=82"},"modified":"2020-12-05T16:39:30","modified_gmt":"2020-12-05T16:39:30","slug":"last-non-direct-attribution-model","status":"publish","type":"docs","link":"https:\/\/theatlass.com\/resources\/docs\/last-non-direct-attribution-model\/","title":{"rendered":"Last non-direct attribution model"},"content":{"rendered":"\n<p>The\u00a0<em><strong>last non-direct attribution model<\/strong><\/em>\u00a0is very similar to the previous model but with one essential difference \u2013 it does not count direct visits from the equation. In this model, <strong>100% of a conversion<\/strong> is attributed to the last known paid source.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"800\" height=\"450\" src=\"https:\/\/theatlass.com\/resources\/wp-content\/uploads\/2020\/12\/attribution_models_last_touch_nondirect.png\" alt=\"\" class=\"wp-image-96\" srcset=\"https:\/\/theatlass.com\/resources\/wp-content\/uploads\/2020\/12\/attribution_models_last_touch_nondirect.png 800w, https:\/\/theatlass.com\/resources\/wp-content\/uploads\/2020\/12\/attribution_models_last_touch_nondirect-300x169.png 300w, https:\/\/theatlass.com\/resources\/wp-content\/uploads\/2020\/12\/attribution_models_last_touch_nondirect-768x432.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p>Taking the example above, with the <strong>last non-direct attribution model<\/strong>, <strong>100% of the conversion<\/strong> is being attributed to the last paid source, <strong>AdWords ad #2<\/strong>.<\/p>\n\n\n\n<p>This model is better than the <strong>last touch <\/strong>model, but still over-simplifies the multi-channel journey, not taking into account the rest of the <strong>touchpoints<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The\u00a0last non-direct attribution model\u00a0is very similar to the previous model but with one essential difference \u2013 it does not count direct visits from the equation. In this model, 100% of a conversion is attributed to the last known paid source. Taking the example above, with the last non-direct attribution model, 100% of the conversion is [&hellip;]<\/p>\n","protected":false},"featured_media":0,"menu_order":0,"template":"","meta":[],"_links":{"self":[{"href":"https:\/\/theatlass.com\/resources\/wp-json\/wp\/v2\/docs\/82"}],"collection":[{"href":"https:\/\/theatlass.com\/resources\/wp-json\/wp\/v2\/docs"}],"about":[{"href":"https:\/\/theatlass.com\/resources\/wp-json\/wp\/v2\/types\/docs"}],"wp:attachment":[{"href":"https:\/\/theatlass.com\/resources\/wp-json\/wp\/v2\/media?parent=82"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}