{"id":80,"date":"2020-12-01T14:38:21","date_gmt":"2020-12-01T14:38:21","guid":{"rendered":"https:\/\/theatlass.com\/help\/?post_type=docs&#038;p=80"},"modified":"2020-12-05T16:34:37","modified_gmt":"2020-12-05T16:34:37","slug":"first-touch-attribution-model","status":"publish","type":"docs","link":"https:\/\/theatlass.com\/resources\/docs\/first-touch-attribution-model\/","title":{"rendered":"First touch attribution model"},"content":{"rendered":"\n<p><em><strong>The first interaction (or first touch) attribution model<\/strong><\/em>&nbsp;is focused on the first known touchpoint in the customer journey.<\/p>\n\n\n\n<p>With the <strong>first touch attribution model<\/strong>, 100% of the conversion is attributed to the first registered click.<\/p>\n\n\n\n<p>So if we take the example above, then <strong>100%<\/strong> of the conversion would be attributed to <strong>Facebook ad #1<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"800\" height=\"450\" src=\"https:\/\/theatlass.com\/resources\/wp-content\/uploads\/2020\/12\/attribution_models_first_touch.png\" alt=\"\" class=\"wp-image-94\" srcset=\"https:\/\/theatlass.com\/resources\/wp-content\/uploads\/2020\/12\/attribution_models_first_touch.png 800w, https:\/\/theatlass.com\/resources\/wp-content\/uploads\/2020\/12\/attribution_models_first_touch-300x169.png 300w, https:\/\/theatlass.com\/resources\/wp-content\/uploads\/2020\/12\/attribution_models_first_touch-768x432.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p>Given that it ignores all other <strong>touchpoints<\/strong>, it should not be the only model being analyzed. However it is very useful for <strong>brand awareness campaigns<\/strong> or if you focus on channels your potential customers will interact with first.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The first interaction (or first touch) attribution model&nbsp;is focused on the first known touchpoint in the customer journey. With the first touch attribution model, 100% of the conversion is attributed to the first registered click. So if we take the example above, then 100% of the conversion would be attributed to Facebook ad #1 Given [&hellip;]<\/p>\n","protected":false},"featured_media":0,"menu_order":0,"template":"","meta":[],"_links":{"self":[{"href":"https:\/\/theatlass.com\/resources\/wp-json\/wp\/v2\/docs\/80"}],"collection":[{"href":"https:\/\/theatlass.com\/resources\/wp-json\/wp\/v2\/docs"}],"about":[{"href":"https:\/\/theatlass.com\/resources\/wp-json\/wp\/v2\/types\/docs"}],"wp:attachment":[{"href":"https:\/\/theatlass.com\/resources\/wp-json\/wp\/v2\/media?parent=80"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}