{"id":179,"date":"2021-11-17T10:48:16","date_gmt":"2021-11-17T10:48:16","guid":{"rendered":"https:\/\/theatlass.com\/resources\/?post_type=docs&p=179"},"modified":"2022-02-26T17:11:21","modified_gmt":"2022-02-26T17:11:21","slug":"set-up-wordpress-site","status":"publish","type":"docs","link":"https:\/\/theatlass.com\/resources\/docs\/set-up-wordpress-site\/","title":{"rendered":"Set up WordPress site"},"content":{"rendered":"\n

Install tracking on ads<\/h2>\n\n\n

Set up Facebook ads <\/h3>\n
\n

Go to your Facebook Ads Manager, and go to Ads tab.<\/p>\n\n\n\n

Select all ads using the checkbox in the header and click on Edit ads. This will edit all ads, in bulk<\/p>\n\n\n\n

Copy this code fbadid={{ad.id}}&fbadname={{ad.name}}<\/code> and paste it in the URL parameters field<\/p>\n\n\n\n

If you have other parameters, such as utm_campaign={{fb.campaign_name}}&source=facebook <\/code>, merge them by adding &fbadid={{ad.id}}&fbadname={{ad.name}}<\/code><\/p>\n\n\n\n

Don’t forget to save the new change<\/p>\n\n\n

\n IMPORTANT! Keep in mind that this will send the ad into review, but it won’t have any effect on your ad \n<\/div><\/div>\n\n\n

Next, make sure to integrate Facebook if you haven’t done that already!<\/p>\n\n\n

\n
\n NEXT: Facebook Integration <\/div>\n
\n <\/i>\n <\/div>\n<\/a>\n<\/div> <\/div>\n <\/div>\n\n

Set up Google ads <\/h3>\n
\n

Go to your Google Ads Manager, and go to Ads section.<\/p>\n\n\n\n

Click on the Tools icon and click on Scripts ( under Bulk Actions ) and click on the plus icon to create a new script.<\/p>\n\n\n\n

Copy the code below and paste in the new script<\/p>\n\n\n

\n
\n  function main() {\n            var adIterator = AdsApp.ads().get();\n                while (adIterator.hasNext()) {\n                var ad = adIterator.next();\n                var adgroup = ad.getAdGroup().getName().replace(\/[^a-zA-Z0-9- ]\/g, \"\");\n                var campaign = ad.getCampaign().getName().replace(\/[^a-zA-Z0-9- ]\/g, \"\");\n                \/\/var adHeadline = ad.getLongHeadline().replace(\/[^a-zA-Z0-9- ]\/g, \"\");\n                var adID = ad.getId();\n                var name = campaign + \" \" + adgroup+ \" \" + adID;\n                name = name.replace(\/\\s\/g,'-');\n                \/\/Logger.log( name );\n                ad.getCampaign().urls().setCustomParameters({adname:name});\n            }\n  }<\/pre>\n <\/i>  <\/a>\n<\/div>\n<\/div>\n\n\n
Don’t forget to name the script, for example “Atlass ad name generator” and click on save. Before navigating, make sure to click run.<\/p>\n\n\n\n
Next, go to All campaigns, click on Settings button, then Account settings and open the tracking section.<\/p>\n\n\n\n
Copy this code {lpurl}?gadid={creative}&gadname={_adname}<\/code> and paste it in the Tracking Template field<\/p>\n\n\n\n
Don’t forget to save the new change<\/p>\n\n\n\n
Now, make sure to set up the Google Ads integration if you haven’t done that already.<\/p>\n\n\n
  \n    
\n      NEXT: Google Ads Integration    <\/div>\n    
\n      <\/i>\n    <\/div>\n<\/a>\n<\/div> <\/div>\n  <\/div>\n\n
      
 Set up TikTok ads <\/h3>\n    
 \n
Go to your TikTok Ads Manager, and go to Ads tab.<\/p>\n\n\n\n
Select all ads using the checkbox in the header and click on Edit ads. This will edit all ads, in bulk<\/p>\n\n\n\n
Add the following parameters to the URL of every add: ttadid=__CID__&ttadname=__CID_NAME__<\/code> <\/p>\n\n\n\n
Don\u2019t forget to save the new change<\/p>\n\n\n\n
Now, make sure to set up the TikTok integration, if you haven’t done that already<\/p>\n\n\n
  \n    
\n      NEXT: TikTok Integration    <\/div>\n    
\n      <\/i>\n    <\/div>\n<\/a>\n<\/div> <\/div>\n  <\/div>\n\n
      
 Set up Email Tracking <\/h3>\n    
 \n
Go to your Email Service provider and edit the email templates in use.<\/p>\n\n\n\n
Edit the CTA link within the body of the email<\/p>\n\n\n\n
Add the tracking parameters to the existing link ?atl_campaign=%email.subject%<\/code><\/p>\n\n\n\n
First make sure you change the %email.subject% <\/code>, depending on your ESP. <\/p>\n\n\n
\n    If the ESP does not provide the option to dynamically insert it, please make sure to change the “name-of-email-campaign” with the actual name of the campaign.\n<\/div><\/div>\n\n\n
For MailChimp<\/strong>, use he code below: <\/p>\n\n\n
\n
\n   ?mc_cid=*|CAMPAIGN_UID|*<\/pre>\n <\/i>  <\/a>\n<\/div>\n<\/div>\n\n\n
( More details here<\/a> )<\/p>\n\n\n\n
For ActiveCampaign<\/strong>, use he code below: <\/p>\n\n\n
\n
\n  ?ac_cid=%CAMPAIGNID%<\/pre>\n <\/i>  <\/a>\n<\/div>\n<\/div>\n\n\n
( More details here<\/a> )<\/p>\n\n\n\n
For Drip<\/strong>, use he code below:<\/p>\n\n\n
\n
\n  ?atl_campaign={{campaign.name}}<\/pre>\n <\/i>  <\/a>\n<\/div>\n<\/div>\n\n\n
For ConvertKit<\/strong>, use the code below: <\/p>\n\n\n
\n
\n  ?atl_campaign=name-of-email-campaign<\/pre>\n <\/i>  <\/a>\n<\/div>\n<\/div>\n\n\n
For Klaviyo<\/strong>, use the code below:<\/p>\n\n\n
\n
\n  ?atl_campaign=name-of-email-campaign<\/pre>\n <\/i>  <\/a>\n<\/div>\n<\/div>\n\n\n
For Aweber<\/strong>, use the code below:<\/p>\n\n\n
\n
\n  ?atl_campaign=name-of-email-campaign<\/pre>\n <\/i>  <\/a>\n<\/div>\n<\/div>\n\n\n
For SendGrid<\/strong>, use the code below:<\/p>\n\n\n
\n
\n  ?atl_campaign=name-of-email-campaign<\/pre>\n <\/i>  <\/a>\n<\/div>\n<\/div>\n\n\n
Don’t forget to save the new change<\/p>\n <\/div>\n  <\/div>  <\/div>\n\n\n
Install tracking script<\/h2>\n\n\n
      
 Install the code on WordPress <\/h3>\n    
 \n
In this article we will integrat Atlass with your WordPress website, so let’s dive in.<\/p>\n\n\n\n
First, download our Atlass plugin for WordPress from the link below.<\/p>\n\n\n
\n    
\n      Download Atlass Plugin for WordPress\n    <\/div>\n    
\n      <\/i>\n    <\/div>\n<\/a><\/div>\n\n\n
Then, log into your WordPress admin.

The go to Plugins  -> Add new -> Upload Plugin and upload and install the zip file from above and click Activate.<\/p>\n\n\n\n
You will see a new menu item has been added to your admin dashboard.<\/p>\n\n\n\n
\"\"<\/figure>\n\n\n\n
Now, head over to your atlass dashboard and go to Setup -> Tracking script. For ease of use, you can click here<\/a>.<\/p>\n\n\n\n
From the credentials tab, copy the APP KEY and APP SECRET and paste them into the integration settings from your WordPress admin.<\/p>\n\n\n\n
The default integration tag will be wordpress, but you can change that with any tag you want.<\/p>\n\n\n\n
This will be applied to all visitors and leads coming from this website.<\/p>\n\n\n
\n    You can use your domain as a tag. That way, if you have multiple sites, you can segment them based on that tag.\n<\/div><\/div> <\/div>\n  <\/div>\n\n\n
Install the pixel<\/h2>\n\n\n
      
 Set up automations <\/h3>\n    
 \n
Automations<\/strong> are steps that track the position of a customer in a funnel. They work similarly to IFTTT rules ( If This Then That ). <\/p>\n\n\n\n
First, go to Setup -> Automations and create a new automation:<\/p>\n\n\n\n
  • First, we set up a word or phrase to be identified in the link <\/li>
  • Then, we set up Name and tag we want it applied to the lead that reach that URL link<\/li>
  • If the URL link has that phrase within, the lead will be applied the set tag<\/li><\/ul>\n\n\n\n
    \"\"<\/figure>\n\n\n
    \n    Automations are best used for conversions such as sales call bookings, webinar signups, registrations etc.\n<\/div><\/div> <\/div>\n  <\/div>","protected":false},"excerpt":{"rendered":"
    Install tracking on ads Install tracking script Install the pixel<\/p>\n","protected":false},"featured_media":0,"menu_order":1,"template":"","meta":[],"_links":{"self":[{"href":"https:\/\/theatlass.com\/resources\/wp-json\/wp\/v2\/docs\/179"}],"collection":[{"href":"https:\/\/theatlass.com\/resources\/wp-json\/wp\/v2\/docs"}],"about":[{"href":"https:\/\/theatlass.com\/resources\/wp-json\/wp\/v2\/types\/docs"}],"wp:attachment":[{"href":"https:\/\/theatlass.com\/resources\/wp-json\/wp\/v2\/media?parent=179"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}