This shows what number of people that landed on your funnel or page.<\/p>\n\n\n\n
This is the biggest metric of the funnel, it shows what % of people have converted ( purchased a product, opt-ed in, signed up, whatever the goal is ).<\/p>\n\n\n\n
Standard and Goals: between 2-5%<\/p>\n\n\n\n
This shows how much it takes for your page to load and it needs to be tested for both desktop and mobile, as mobile is usually slower.<\/p>\n\n\n\n
Standard and Goals: between 4 – 6s<\/p>\n\n\n\n
This shows what % of people quit on the cart page. About 90% of people quit there so this needs to be taken very seriously.<\/p>\n\n\n\n
Standard and Goals: between 80% – 90%<\/p>\n\n\n\n
This shows the % of people that purchased your upsells, the products or services you sell for customers that recently bought.<\/p>\n\n\n\n
Standard and Goals: between 20 – 30%<\/p>\n\n\n\n
One of the most important metrics for scaling, it shows you on average per 100 people, how many buy the frontend product and the upsells.<\/p>\n\n\n\n
Standard and Goals: 2x the frontend offer<\/p>\n\n\n\n
One of the most important metrics for scaling, is an estimate of the average revenue a customer will generate throughout their lifespan. This is a very important metric for scaling and running a successful business.<\/p>\n\n\n\n
When you have all the data at your disposal, you can then look for weaknesses and try to optimize them.<\/p>\n\n\n