{"id":220,"date":"2022-04-11T10:46:20","date_gmt":"2022-04-11T10:46:20","guid":{"rendered":"https:\/\/theatlass.com\/resources\/?post_type=blog&p=220"},"modified":"2022-05-11T12:44:34","modified_gmt":"2022-05-11T12:44:34","slug":"retarget-customers-with-sendgrid-automations","status":"publish","type":"blog","link":"https:\/\/theatlass.com\/resources\/blog\/retarget-customers-with-sendgrid-automations\/","title":{"rendered":"Retarget your customers with SendGrid email automations"},"content":{"rendered":"\n

We all know that customers don’t always purchase a product or service from the first interaction. They usually need 7-8 interactions ( touchpoints ) to make a purchase.<\/p>\n\n\n\n

However, sometimes, they might need a little push in order to act. I’m gonna show you how to do that using email automations.<\/p>\n\n\n

\n IMPORTANT! You need to make sure your customers or clients have given you permission to email them.
We don’t actually send the email to them using our platform, we only segment them into lists or tags.\n<\/div><\/div>\n\n\n

How automation rules work?<\/strong><\/h3>\n\n\n\n

These rules can help you retarget your customers with upsells and can give them a little push to convert, which will increase your sales and revenue without spending more money.<\/p>\n\n\n\n

How automation rules work?<\/strong><\/h3>\n\n\n\n

Automation rules will automatically add your customers into different lists in SendGrid based on specific tags. <\/p>\n\n\n\n

Atlass uses different tags to define different actions or segment leads. Read more about tags here<\/a>. <\/p>\n\n\n\n

Let’s say for example, that you have a sales page and you offer a free e-book to everyone who enters their email. Or you want to send an upsell email to someone who purchased something.<\/p>\n\n\n\n

Step 1:<\/strong> <\/h3>\n\n\n\n

Go into your SendGrid account, to Marketing -> Contacts and create a new list. Then, go to Automations and create a new automation and add all the emails you want for that sequence.<\/p>\n\n\n\n

Step 2:<\/strong> <\/h3>\n\n\n\n

Locate your thank you page url: the URL the users are redirected after signing up. ( https:\/\/yourdomain.com\/sales-page\/thank-you ). Copy the thank you page url and go to your Atlass account and create an automation for that link.<\/p>\n\n\n

Set up automations <\/h3>\n
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Automations<\/strong> are steps that track the position of a customer in a funnel. They work similarly to IFTTT rules ( If This Then That ). <\/p>\n\n\n\n

First, go to Setup -> Automations and create a new automation:<\/p>\n\n\n\n