{"id":209,"date":"2022-03-16T21:15:19","date_gmt":"2022-03-16T21:15:19","guid":{"rendered":"https:\/\/theatlass.com\/resources\/?post_type=blog&p=209"},"modified":"2022-03-23T14:11:35","modified_gmt":"2022-03-23T14:11:35","slug":"tracking-parameter-and-utms","status":"publish","type":"blog","link":"https:\/\/theatlass.com\/resources\/blog\/tracking-parameter-and-utms\/","title":{"rendered":"Tracking parameters and UTMs explained"},"content":{"rendered":"\n

What are URL parameters?<\/p>\n\n\n\n

There are 4 key components that form a URL: the scheme ( https ), a host ( the domain ), a path ( \/category\/product ) and a query string.<\/p>\n\n\n\n

We are going to focus on the last one. A query string is a serie of parameters used to track information on a website ( campaing=my-first-campaing ). These parameters are separated from the base of the link with the question mark ( ? )<\/p>\n\n\n

\n A valid URL link can only have one single question mark ( ? )\n<\/div><\/div>\n\n\n

The URL parameters are formed out of pairs of key and value, connected with the = sign, for example campaign<\/strong>=my-first-campaign<\/strong><\/strong>, where the campaign<\/strong> is the key and my-first-campaign<\/strong><\/strong> is the value.<\/p>\n\n\n\n

Multiple pairs can be added, connected with the and sign ( & ): campaing=my-first-campaign&ad=myfirst-ad<\/code><\/p>\n\n\n\n

UTM stands for Urchin Traffic Monitor and were created by a web analyst that worked on the Google Analytics project.<\/p>\n\n\n\n

There are five different UTM parameters. The first 3 are by far the most used parameters (Source, Medium, Campaign), but for additional insights you may also choose to track all 5. Here’s exactly what you can track with each:<\/p>\n\n\n\n

1. Traffic Source<\/strong><\/h3>\n\n\n\n

The utm_source<\/strong> parameter allows you to track where<\/em> the traffic originated from: facebook, google, bing, inbound.org, or the name of an email list.<\/p>\n\n\n\n

Example: &utm_source=instagram<\/strong><\/p>\n\n\n\n

2. Medium<\/strong><\/h3>\n\n\n\n

The utm_medium<\/strong> parameter tracks what type<\/em> of traffic the visitor originated from: cpc, email, social, referral, display, etc.<\/p>\n\n\n\n

Example: &utm_medium=cpc<\/strong><\/p>\n\n\n\n

3. Campaign Name<\/strong><\/h3>\n\n\n\n

The utm_campaign<\/strong> parameter allows you to track the traffic by campaign name.<\/p>\n\n\n\n

Example: &utm_campaign=example-campaign<\/strong><\/p>\n\n\n\n

4. Content<\/strong><\/h3>\n\n\n\n

The utm_content<\/strong> parameters allows you to segment the traffic, for example when doing A\/B tests. <\/p>\n\n\n\n

Example: &utm_content=navlink<\/strong><\/p>\n\n\n\n

5. Keyword Term<\/strong><\/h3>\n\n\n\n

The utm_term<\/strong> parameter allows you to track which paid keyword term a website visitor came from.<\/p>\n\n\n\n

Example: &utm_term=scale-business-hack<\/strong><\/p>\n\n\n\n

How to Use the UTM parameters<\/h2>\n\n\n\n

You can use these codes in any combination as long as you separate each parameter with the ‘&’ sign, as we spoke above.<\/p>\n\n\n\n

How to create UTM parameters ?<\/h2>\n\n\n\n

You can create UTM parameters manually, by adding the key=value pairs and separate them with ‘&’ sign.<\/p>\n\n\n\n

You can also use the Google URL Builder from here<\/a><\/p>\n\n\n\n

How to track UTM parameters?<\/h2>\n\n\n\n

You can track a particular URL parameter using the watcher from your Atlass account. <\/p>\n\n\n\n

Atlass also tracks each parameter individually and you can group the traffic based off of them in the Analyze and Engagement section.<\/p>\n\n\n\n

You can also tag each lead that clicks on a link that contains a particular parameter you set using a watcher. Check that out below.<\/p>\n\n\n

Set up a watcher <\/h3>\n
\n

What is a watcher?<\/h3>\n\n\n\n

A watcher is a feature inside Atlass that allows you to tag your traffic based on a dynamic value of a URL tracking parameter.<\/p>\n\n\n\n

For example, if you set up a watcher for the utm_campaign<\/strong> parameter, when someone clicks on a link with …&utm_campaing=Example-campaign,<\/strong> he will be tagged with @Example-campaign<\/strong>.<\/p>\n\n\n\n

How to set up a watcher?<\/h3>\n\n\n\n

Log into your Atlass account, then go to Setup -> Watchers and click on create new.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Add a name and the parameter to watch and click save.<\/p>\n <\/div>\n <\/div>\n\n\n

How to set up other Atlass parameters?<\/h2>\n\n\n\n

Now that we covered what tracking parameters and UTM parameters are, let’s cover the Atlass designated tracking parameters.<\/p>\n\n\n\n

For our designated integrations, we require implementing special parameters, which can be found below:<\/p>\n\n\n

Install tracking on ads section <\/h3>\n

Set up Facebook ads <\/h3>\n
\n

Go to your Facebook Ads Manager, and go to Ads tab.<\/p>\n\n\n\n

Select all ads using the checkbox in the header and click on Edit ads. This will edit all ads, in bulk<\/p>\n\n\n\n

Copy this code fbadid={{ad.id}}&fbadname={{ad.name}}<\/code> and paste it in the URL parameters field<\/p>\n\n\n\n

If you have other parameters, such as utm_campaign={{fb.campaign_name}}&source=facebook <\/code>, merge them by adding &fbadid={{ad.id}}&fbadname={{ad.name}}<\/code><\/p>\n\n\n\n

Don’t forget to save the new change<\/p>\n\n\n

\n IMPORTANT! Keep in mind that this will send the ad into review, but it won’t have any effect on your ad \n<\/div><\/div>\n\n\n

Next, make sure to integrate Facebook if you haven’t done that already!<\/p>\n\n\n

\n
\n NEXT: Facebook Integration <\/div>\n
\n <\/i>\n <\/div>\n<\/a>\n<\/div> <\/div>\n <\/div>\n\n

Set up Google ads <\/h3>\n
\n

Go to your Google Ads Manager, and go to Ads section.<\/p>\n\n\n\n

Click on the Tools icon and click on Scripts ( under Bulk Actions ) and click on the plus icon to create a new script.<\/p>\n\n\n\n

Copy the code below and paste in the new script<\/p>\n\n\n

\n
\n  function main() {\n            var adIterator = AdsApp.ads().get();\n                while (adIterator.hasNext()) {\n                var ad = adIterator.next();\n                var adgroup = ad.getAdGroup().getName().replace(\/[^a-zA-Z0-9- ]\/g, \"\");\n                var campaign = ad.getCampaign().getName().replace(\/[^a-zA-Z0-9- ]\/g, \"\");\n                \/\/var adHeadline = ad.getLongHeadline().replace(\/[^a-zA-Z0-9- ]\/g, \"\");\n                var adID = ad.getId();\n                var name = campaign + \" \" + adgroup+ \" \" + adID;\n                name = name.replace(\/\\s\/g,'-');\n                \/\/Logger.log( name );\n                ad.getCampaign().urls().setCustomParameters({adname:name});\n            }\n  }<\/pre>\n <\/i>  <\/a>\n<\/div>\n<\/div>\n\n\n
Don’t forget to name the script, for example “Atlass ad name generator” and click on save. Before navigating, make sure to click run.<\/p>\n\n\n\n
Next, go to All campaigns, click on Settings button, then Account settings and open the tracking section.<\/p>\n\n\n\n
Copy this code {lpurl}?gadid={creative}&gadname={_adname}<\/code> and paste it in the Tracking Template field<\/p>\n\n\n\n
Don’t forget to save the new change<\/p>\n\n\n\n
Now, make sure to set up the Google Ads integration if you haven’t done that already.<\/p>\n\n\n
  \n    
\n      NEXT: Google Ads Integration    <\/div>\n    
\n      <\/i>\n    <\/div>\n<\/a>\n<\/div> <\/div>\n  <\/div>\n\n
      
 Set up TikTok ads <\/h3>\n    
 \n
Go to your TikTok Ads Manager, and go to Ads tab.<\/p>\n\n\n\n
Select all ads using the checkbox in the header and click on Edit ads. This will edit all ads, in bulk<\/p>\n\n\n\n
Add the following parameters to the URL of every add: ttadid=__CID__&ttadname=__CID_NAME__<\/code> <\/p>\n\n\n\n
Don\u2019t forget to save the new change<\/p>\n\n\n\n
Now, make sure to set up the TikTok integration, if you haven’t done that already<\/p>\n\n\n
  \n    
\n      NEXT: TikTok Integration    <\/div>\n    
\n      <\/i>\n    <\/div>\n<\/a>\n<\/div> <\/div>\n  <\/div>\n\n
      
 Set up Email Tracking <\/h3>\n    
 \n
Go to your Email Service provider and edit the email templates in use.<\/p>\n\n\n\n
Edit the CTA link within the body of the email<\/p>\n\n\n\n
Add the tracking parameters to the existing link ?atl_campaign=%email.subject%<\/code><\/p>\n\n\n\n
First make sure you change the %email.subject% <\/code>, depending on your ESP. <\/p>\n\n\n
\n    If the ESP does not provide the option to dynamically insert it, please make sure to change the “name-of-email-campaign” with the actual name of the campaign.\n<\/div><\/div>\n\n\n
For MailChimp<\/strong>, use he code below: <\/p>\n\n\n
\n
\n   ?mc_cid=*|CAMPAIGN_UID|*<\/pre>\n <\/i>  <\/a>\n<\/div>\n<\/div>\n\n\n
( More details here<\/a> )<\/p>\n\n\n\n
For ActiveCampaign<\/strong>, use he code below: <\/p>\n\n\n
\n
\n  ?ac_cid=%CAMPAIGNID%<\/pre>\n <\/i>  <\/a>\n<\/div>\n<\/div>\n\n\n
( More details here<\/a> )<\/p>\n\n\n\n
For Drip<\/strong>, use he code below:<\/p>\n\n\n
\n
\n  ?atl_campaign={{campaign.name}}<\/pre>\n <\/i>  <\/a>\n<\/div>\n<\/div>\n\n\n
For ConvertKit<\/strong>, use the code below: <\/p>\n\n\n
\n
\n  ?atl_campaign=name-of-email-campaign<\/pre>\n <\/i>  <\/a>\n<\/div>\n<\/div>\n\n\n
For Klaviyo<\/strong>, use the code below:<\/p>\n\n\n
\n
\n  ?atl_campaign=name-of-email-campaign<\/pre>\n <\/i>  <\/a>\n<\/div>\n<\/div>\n\n\n
For Aweber<\/strong>, use the code below:<\/p>\n\n\n
\n
\n  ?atl_campaign=name-of-email-campaign<\/pre>\n <\/i>  <\/a>\n<\/div>\n<\/div>\n\n\n
For SendGrid<\/strong>, use the code below:<\/p>\n\n\n
\n
\n  ?atl_campaign=name-of-email-campaign<\/pre>\n <\/i>  <\/a>\n<\/div>\n<\/div>\n\n\n
Don’t forget to save the new change<\/p>\n <\/div>\n  <\/div> <\/div>\n  <\/div>\n\n\n
Now that you set up a watcher, get more familiar with Atlass.<\/p>\n\n\n
  \n    
\n      NEXT: Atlass explained    <\/div>\n    
\n      <\/i>\n    <\/div>\n<\/a>\n<\/div>\n\n\n
<\/p>\n","protected":false},"excerpt":{"rendered":"
What are URL parameters? There are 4 key components that form a URL: the scheme ( https ), a host ( the domain ), a path ( \/category\/product ) and a query string. We are going to focus on the last one. A query string is a serie of parameters used to track information on […]<\/p>\n","protected":false},"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":[],"_links":{"self":[{"href":"https:\/\/theatlass.com\/resources\/wp-json\/wp\/v2\/blog\/209"}],"collection":[{"href":"https:\/\/theatlass.com\/resources\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/theatlass.com\/resources\/wp-json\/wp\/v2\/types\/blog"}],"replies":[{"embeddable":true,"href":"https:\/\/theatlass.com\/resources\/wp-json\/wp\/v2\/comments?post=209"}],"wp:attachment":[{"href":"https:\/\/theatlass.com\/resources\/wp-json\/wp\/v2\/media?parent=209"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}